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Digital Marketing Tips for 2020

We’re halfway into the first year of a new decade. Many B2C marketers and business owners have swept their marketing plans under the rug due to the unforeseen impact that COVID-19 has had on the very fabric of society. The good news is that there are still many opportunities to take advantage of during these unprecedented and challenging times to reach customers through digital marketing. The following tips are a great start, some of which can be implemented right away even if your marketing bud
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Creative Projects to Soothe The Soul

We are living in a world that is hurting. From the COVID-19 pandemic to racial injustice, we are suffering on individual, societal, and global levels. For caring, down-to-earth people, it can be hard to come to terms with the uncomfortable but somewhat necessary negativity that is occurring right now and the pain that our fellow human beings are experiencing. What we need to do is take a breath and reconnect with our souls. Doing so can help us find that grounding place of strength that allows

Tips for Staying Organized as a Writer - or Any Other Professional

Tips for Staying Organized as a Writer – or Any Other Professional While most writers are fantastic at their craft, many tend to be more creative than they are analytical. This is the case no matter what country a writer hails from. While being left-brained is a great asset to have in a creativity-based profession, it can cause problems if you want to be an organized professional that excels in your field. Writers tend to see the “big picture”, even when writing highly technical or business-bas

Four Positive Sentences to Improve Your Life

Have you taken a moment recently to think about the power of the words you say? Too often, we say words and sentences that are very careless or even hurtful, either to others or ourselves, and don’t even stop to think about the far-reaching effects that doing so will have. I have found that one of the best ways to stop having a negative influence through speaking and writing is by increasing the positive sayings that I put out into the world. Here are five simple examples of positive sentences y

Content and Digital Marketing

Google Facts You Should Know in 2020

You probably know that Google is a huge powerhouse on the internet if you have ever found yourself using it to get through the day. What you may not know is that it is an important force for your business’s success. The following facts about the Google landscape in 2020 can help you to see why your business needs to focus on Google to boost its visibility — as well as how to do so. Nearly 60 Percent of Google Searches Are on Mobile Devices According to Search Engine Land, internet searches are

Become a Freelance Writer — Without a Blog, Website or Cold Pitching

For many aspiring writers, entering the freelancing world can be daunting. From emailing potential clients to shelling out significant sums of money to create a website, it can often seem as if starting your own freelance business isn’t worth the trouble. But what if there was a way to get started without a website, without sending those anxiety-inducing cold pitches and even without launching your own blog? As it turns out, there is. While there isn’t one right path for every freelancer — as i

Social Media Mistakes to Avoid

As we move closer to 2020, it is obvious to almost everyone who uses the internet that social media is not going anywhere. In fact, it is taking the world by storm a little more each day, with new features popping up left and right. It can be hard to keep up with all of the changing social media trends, for the most diligent of marketers and especially for less internet-savvy business owners. In fact, there are some fairly basic social media tactics and tools that have been around for a little w


Is plant-based eating the way of the future? It sure is in the Bay Area!

Like many Bay Area residents, you may be hesitant to begin eating vegan food and wonder if there are even any health-based reasons for you to do so. As it turns out, there are many advantages to beginning a vegan diet - read on to learn about three of the main ones you should be aware of. 1. Vegan Food Is Linked to Lower Risk of Heart Disease Vegan diets are rich in vegetables, fruits, legumes and many other foods that have been found to contain important nutrients that can protect against hea

The growing problem of homelessness in the Bay Area

To date, over 6,000 people are homeless in San Francisco and the surrounding Bay area. In fact, San Francisco is second to New York City in homelessness density by land mass. So why is homelessness such an issue in the Bay Area? One major reason that so many people are living on the streets of the San Francisco Bay Area is gentrification. The technology industry has boomed over the past few decades, and it's this growth that has created a demand for housing in an area that simply unable to keep

The Tied House beer coaster that traveled to the Space Station and back!

What does a little Bay Area beer coaster have to do with a research-based 1998 NASA space mission? It all started with a NASA astronaut. Captain Altman and his crew were regulars at the Tied House microbrewery in Mountain View, located just a few miles from nearby NASA Ames Research Center at Moffett Federal Airfield in California's Silicon Valley. In fact, they loved the Tied House brewery so much that in 1998 they decided to bring one of the microbrewery's beer coasters with them on their STS